Software as a service (SAAS) services featuring software using artificial intelligence (AI) for analyzing engagement, attention, sentiment, feedback, and behavioral patterns in connection with live content, programming, events, trainings, education settings, screenings, and branded experiences, and for generating reports, insights, recommendations, and analyses of return on investment (ROI); Platform as a service (PAAS) featuring computer software platforms for analyzing engagement, attention, sentiment, feedback, and behavioral patterns in connection with live content, programming, events, trainings, education settings, screenings, and branded experiences, and for generating reports, insights, recommendations, and analyses of return on investment (ROI)