Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty; Administration of consumer loyalty programs and frequent flyer programs; Arranging and conducting incentive reward programs to promote the airline transport services that are the subject of the reward program; Organization and management of customer loyalty programs; Consumer loyalty services for commercial, promotional, and/or advertising purposes

Air transportation services featuring a frequent flier bonus program; Providing information in the field of air transportation via a website; Travel and transport information service; Providing ancillary air transportation services, namely, booking of seats, seat selection services, upgrading of seats, carryon baggage transport services, and priority airline passenger boarding services; Air transportation services, namely, the transportation of cargo, freight and passengers; Transportation services, namely, checking of baggage; Travel upgrades being transportation services, namely, ticket upgrades; Travel upgrades being transportation services, namely, booking upgrades; Airport lounge facility access for passengers; Transportation services, namely, providing a specialized priority airline service with reservation services, enhanced airport ticketing processing, priority check-in, gate handling and aircraft boarding services, enhanced seating accommodations, enhanced personal space, computer connections for passengers