Software as a service (SAAS) services featuring software for media buying and advertising campaign management, namely, software for media planning, campaign activation, budget management, campaign forecasting, performance tracking and optimization, vendor invoice reconciliation, and advertising spend reporting for in-house brand agencies, marketing teams, and brand advertisers across retail media, digital, and omnichannel advertising channels; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for media buying and advertising campaign management, namely, software wherein autonomous and semi autonomous AI agents independently analyze data, generate recommendations, make decisions, execute actions, and optimize and orchestrate advertising campaigns, budget allocation, and media buying workflows across retail media, digital, and omnichannel advertising channels; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for media buying and advertising campaign management, namely, AI-enabled software for media planning, campaign activation, budget management, campaign forecasting, performance tracking and optimization, vendor invoice reconciliation, and advertising spend reporting for in-house brand agencies, marketing teams, and brand advertisers across retail media, digital, and omnichannel advertising channels