Subscription-based retail services in the field of nutritional and dietary supplements; administration of consumer subscription programs for enabling customers to receive recurring shipments of personalized nutritional supplement products; online retail store services featuring nutritional and dietary supplements.

Software as a Service (SaaS) featuring non-downloadable software using artificial intelligence and personalization algorithms to analyze user-provided health, wellness, and lifestyle data, namely survey responses, data obtained through proprietary assessment tools, biometric and physiological information, and laboratory test results obtained from third-party providers, all for non-medical wellness purposes to generate personalized nutritional supplement recommendations; providing online non-downloadable software for evaluating user data to provide personalized wellness insights and recommendations in the field of nutrition and dietary supplements.