Near field communication (NFC) enabled electronic devices, namely, wirelesscommunication devices for connecting users to digital platforms; downloadableand embedded software for enabling communication via SMS and for collecting,processing, and transmitting customer interaction data; computer hardware anddownloadable software for identifying and tracking in-person customer interactionsand integrating such data with digital marketing and customer relationshipmanagement systems.

Software as a service (SaaS) services featuring software for enabling communication between physical devices and digital platforms, including via near field communication (NFC); software for facilitating customer engagement and messaging via SMS and other communication channels; software for collecting, processing, analyzing, and managing customer-provided, interaction, and behavioral data obtained through direct communications; software for extracting, structuring, and managing customer preference, intent, and behavioral data; software for identifying and tracking in-person customer activity; software for automatically updating and enriching customer profiles based on communication and interaction data; software for generating, automating, executing, and optimizing marketing campaigns, including audience targeting, messaging, and delivery scheduling; software for triggering and managing marketing campaigns based on real-time customer activity; software for segmenting customers and personalizing marketing communications based on collected data; software for analyzing customer communications and refining marketing messaging using artificial intelligence; software for integrating data with customer relationship management (CRM) systems, marketing platforms, messaging platforms, analytics tools, and third-party applications.