The mark consists of a little doll with black hair, black braids with white edges, and green ribbons, one on the right with a small maroon circle. The doll's face is pale pink with a black mouth, a red tongue, and two small red circles on either side of the mouth. The mouth, nose, and eyebrows are black. She wears a white and maroon dress. Below the design, the words "Tía Chole" appear in stylized letters and in orange, white, and green. The rest of white color in the mark is mere background.