The mark consists of the front of a packaging design with a photograph of the snack in tan, the name "KASUGAI" in the upper left corner in black on a yellow background; grey and yellow strips at the top of the package and red and grey strips at the bottom of the package; diagonally appearing beneath the wording "KASUGAI" is the wording "\A HAPPY PRESENT FROM THE EARTH/" in black, above stylized Japanese characters and a musical note in brown, yellow and red with a white border, and to the right of that the wording "KASUGAI SQUID SNACK" in white on a red trapezoid background; beneath that the picture of the snack with a fanciful depiction of a squid in pink with two black eyes and outlined in white superimposed on the bottom right portion of the snack picture.