The mark consists of "The mark consists of a circular design featuring the stylized words 'NOCONA COFFEE' arched along the top inner curve and the stylized word 'ROASTERS' arched along the bottom inner curve. Two coffee beans flank the text on the left and right sides, separating the top and bottom wording. The circle is defined by a thin line on the inner most portion. Centered within the circle is a left-facing silhouette of a cowgirl wearing an open- collared shirt and a low- profile western style hat. The hat features a band decorated with lines and dots, with a rose and stem with leaves tucked into the hat band. The cowgirl silhouette has long flowing hair extending below her shoulder blades. At the elbow level of the silhouette is a second rose flanked by two floral branches with stems and leaves; one branch curves upward to her mouth level, and the other extends upward to the back of her neck.