The mark consists of the literal elements "YIELDMAX" on a first line and "ETFs" in a smaller and lighter font size on a second line, each in a sans serif font; the literal element "YIELDMAX" consists of a capital "Y" followed "ield" in lower case and a capital "M" followed by "ax" in lower case; the literal element "ETFs" features "ETF" in all caps followed by a lower case "s"; the literal elements are partially enclosed within the incomplete outline of a equilateral triangle with the letters "el" and the letter "M" of YieldMax disrupting the the left and right sides, respectivley of the triangle outline, and a space or blank line appearing at each of the three vertices of the triangle; a horizontal line of lighter weight than the triangle sides serves to underline the "YieldMax" literal element, the line being disrupted by the literal element "ETFs".