Administration of a customer loyalty program which provides participants with ways to accrue rewards points used to obtain discounts, upgrades, or other special offers on products and services; Association services, namely, promoting the interests of bowlers, bowling communities, bowling events, and bowling organizations; Coordination of recreational sporting opportunities for individuals who wish to participate in team league sports; On-line retail store services featuring apparel, bowling accessories, bowling bags, bowling balls, bowling equipment, footwear, sports accessories, sports equipment, and related products for cleaning, customizing, maintaining, protecting, or repairing the goods; On-line wholesale store services featuring apparel, bowling accessories, bowling bags, bowling balls, bowling equipment, footwear, sports accessories, sports equipment, and related products for cleaning, customizing, maintaining, protecting, or repairing the goods; Promoting public interest and awareness of bowlers, bowling, bowling communities, bowling events, and bowling organizations; Promoting sports competitions and events of others; Providing on-line registration services for bowling alleys, bowling clinics, bowling competitions, bowling education, bowling entertainment, bowling events, bowling leagues, bowling services, bowling tournaments, and other sports functions; Retail store services featuring apparel, bowling accessories, bowling bags, bowling balls, bowling equipment, footwear, sports accessories, sports equipment, and related products for cleaning, customizing, maintaining, protecting, or repairing the goods; Selecting athletes for placement on bowling teams; Wholesale store services featuring apparel, bowling accessories, bowling bags, bowling balls, bowling equipment, footwear, sports accessories, sports equipment, and related products for cleaning, customizing, maintaining, protecting, or repairing the goods

Customizing sports equipment, namely, apparel, bowling accessories, bowling bags, bowling equipment, or footwear; Customizing sports equipment, namely, bowling balls; Installation, maintenance and repair of bowling equipment or machinery; Maintenance and repair of sports and fitness equipment; Maintenance and/or repair of bowling balls and bowling equipment; Providing information relating to the repair or maintenance of sporting equipment; Repair, maintenance and modification of bowling balls and bowling equipment; Shoe maintenance and repair

Arranging and conducting athletic exhibitions for entertainment or educational purposes; Education services, namely, providing live and on-line classes, clinics, coaching, demonstrations, events, materials, multimedia content, seminars, tournaments, or workshops in the field of bowling; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Instruction in the nature of bowling clinics; Organizing, arranging, and conducting bowling events; Professional coaching services in the field of bowling; Providing educational mentoring services and programs in the field of bowling; Providing sports news and information in the field of bowling; Sports training services