Computer programming services, namely, Providing temporary use of online non-downloadable software for integrating interactive games into e-commerce platforms; software as a service (SaaS) services featuring software for embedding web-based games into online retail storefronts; platform as a service (PaaS) featuring computer software platforms for gamification of e-commerce websites;providing temporary use of online non-downloadable software for tracking gameplay achievements and automatically generating promotional discount codes;; Computer programming services, namely, software as a service (SaaS) services featuring software for managing milestone-based reward systems in online retail environments; providing online non-downloadable game development software development kits (SDK) for integrating games with e-commerce reward systems; computer software development and customization services for others in the field of gamification for online retail; hosting of digital content on the internet, namely, hosting of interactive games and game-related software; Computer programming services, namely, applications for e-commerce merchants; cloud computing featuring software for use in gamification, customer engagement tracking, and automated reward generation for online retailers; providing temporary use of online non-downloadable analytics software for tracking customer engagement and game performance metrics in e-commerce applications; technical support services, namely, troubleshooting of computer software problems relating to gamification; Computer programming services, namely, software for e-commerce platforms; application service provider (ASP) featuring software for use in connection with online retail gamification and customer reward management.