Collection, management, and analysis of business data; collecting and analyzing customer-provided information, namely, zero-party data, and other business information for the purpose of establishing transactional, behavioral, and emotional attributes of individuals or groups of individuals; business data analysis used to inform advertising and marketing strategy and to improve the efficiency of loyalty program management.

Software as a service (SaaS) services featuring software for data visualization and data analytics; providing online non-downloadable software for the collection, organization, visualization, and analysis of business metrics and statistics, including zero-party data.