Software as a service (SAAS) services featuring software for modeling, governing, orchestrating, and personalizing intelligent physical environments, namely, software for generating and updating internal representations of venue states, evaluating rules and constraints, coordinating multi-system actions, and delivering context-aware interactive content; Providing on-line non-downloadable software using artificial intelligence (AI) for generating personalized spatially anchored interpretive content based on location or positional data and user interaction within physical environments; Providing customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Artificial intelligence as a service (AIAAS) featuring software using artificial intelligence for analyzing data and interacting with humans; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for generating and delivering spatially anchored interpretive content responsive to user location or positional data and user context; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for recognizing real-world objects and delivering corresponding interpretive content within physical environments; Software as a service (SAAS) services featuring software for integrating, orchestrating, and managing data, devices, and systems within physical environments