The mark consists of An arcade cabinet featuring novel comic book imagery wrapped around the entire cabinet. The arcade cabinet features a top control deck with 4 colored highlights consisting of purple fill and blue outline that represent the area where a physical controller is mounted via a support cradle. The controllers face out from the cabinet with light-up buttons that can be viewed from a vantage point above or below the control deck. The controllers are hardwired, the cable of which is secured to the control deck as well as the controller. The controller cable has clear slack in it but also stands upward and is visible above or below the control deck. The bezel around the monitor features the text "PLAY LOCAL OR REMOTE" and "NEWCADE.COM/PLAY". At the top of the arcade cabinet is a lighted marquee featuring the text "NEWCADE". The top deck also features 4 black cup holders spaced along the edge of the control deck closest to the monitor but horizontally arranged to be associated with each physical controller. Also along the edge of the control deck near the monitor are 4 buttons, colored red, green, blue, and yellow.