The mark consists of a stylized design depicting three human figures wearing lioness masks and traditional Mexican-inspired clothing and hats. The human figures appear against a landscape background with agave fields and mountains. The design includes a color gradient transitioning from blue to purple to pink and red across the sky and background elements. The design is rendered in contrasting shades of red and pink, and the clothing, shaded areas, and darker portions of the design appear in burgundy. Portions of the background are shown in blue, purple, red and pink.