The mark consists of The mark consists of a stylized ice cream cone in shades of brown, beige, and tan with white criss-cross accents. Atop the cone is a swirl of light blue and dark blue melting ice cream. Emerging from the ice cream is a single stylized eyeball with a black and white iris, outlined in red and mounted on a red stick. The eyeball is partially covered with a red cap. The gray-and-white checkerboard background represents transparency and is not claimed as a feature of the mark.