The mark consists of a cartoon-style illustration of two smiling children seated in a car, as seen through the windshield. The child on the left has light brown hair and is wearing a green shirt. The child on the right has yellow hair and is holding a small blue book or card featuring a cartoon character of a child in a maroon shirt with black hair. Above the children, large stylized text reads “HOW MUCH LONGER?” in white letters with red and brown shading. The background depicts a black road and blue sky with clouds.