Business administration of consumer loyalty programs; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of a loyalty rewards program; Administration of a consumer loyalty program to promote restaurant services and retail services of others; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Administration of a customer loyalty program which provides award programs for customers through the issuance and processing of loyalty enhancements, points, rewards, perks or awards for frequent use of participating hotels; Administration of a customer loyalty program which provides loyalty enhancements, points, rewards, perks or awards for the purpose of promoting and rewarding loyalty; Administration of a customer loyalty program which provides frequent customers with the ability to earn loyalty enhancements, points, rewards, perks or awards on hotel stays, and food and beverages for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services

Hotel accommodation services featuring a customer loyalty program; Providing temporary accommodation services featuring a customer loyalty program