Software as a service (SaaS) featuring software for business decision intelligence and process automation, namely, ingesting, normalizing, and analyzing customer reviews and ratings, business listings, website UX and performance metrics, organic search features and rankings, pricing data, and social‑media signals to generate benchmark‑linked recommendations, prioritized action plans, and automations; providing non‑downloadable software for data integration, benchmarking, conversion‑rate optimization, and marketing performance measurement; platform as a service (PaaS) for prioritizing and executing growth tasks and verifying outcomes against benchmarks; none of the foregoing being for monitoring or tracking competitive advertiser activity, paid‑search or paid‑social ad placements, ranks, ad copy, keyword bidding, or spend, or for detecting or reporting advertising‑policy or brand‑use violations, policing affiliate marketing, or providing advertiser compliance monitoring services.