The mark consists of the three-dimensional trade dress packaging for the goods. The packaging design features a predominantly white background with blue and purple accent text and gray text, and purple and gray graphic elements. The trade dress on the front panel includes the words INSTANT ICE MAX PADS 2-IN-1 ABSORBENT PADSICLES FOR POSTPARTUM RECOVERY in blue. At the bottom of the front panel is a horizontal purple band that appears at the bottom edge and wraps continuously around the side and rear panels at the base of the packaging. On the front panel, the band includes the word POSTPARTUM in white. The top panel contains in the lower right corner a purple quarter circle that includes the words STEP 3 in white. The right side panel contains the words INSTANT ICE PADSICLES – NO RECIPE REQUIRED at the top in purple. The rear panel is organized horizontally with a blue segment of text at the top featuring the words INSTANT COLD THERAPY + ABSORBENT PAD IN ONE-BASICALLY A DOUBLE DATE FOR YOUR VAGINA. Underneath that is a horizontal line, followed by the words SUGGESTED USE, CONTAINS, and CARE + SAFETY, in gray. On the right side of rear panel appear the words LAYER ON RELIEF WITH OUR 5-STEP in gray. Underneath that appear the words POSTPARTUM RECOVERY REGIMEN* in purple. Underneath that appear five vertically-oriented images displaying the 5-step regimen, namely, a peri bottle image with the words 1. CLEANSE WITH UPSIDE DOWN PERI BOTTLE, in gray, an underwear image with the words 2. WEAR DISPOSABLE POSTPARTUM UNDERWEAR, in gray, a maxi pad image with the words 3. CHILL AND ABSORB WITH INSTANT ICE MAXI PADS, in purple, a pad liner image with the words 4. SOOTHE WITH PERINEAL COOLING PAD LINERS, in gray, and a foam dispenser image with the words 5. RELIEVE PAIN WITH PERINEAL HEALING FOAM, in gray. Directly underneath the 5-step regimen appear the words BE POSTPARTUM PREPARED in purple. On the left side panel appear the words INSTANT ICE MAX PADS 2-IN-1 ABSORBENT PADSICLES FOR POSTPARTUM RECOVERY in blue. In the purple band at the bottom edge of the left side panel appear the words POSTPARTUM and 8 INSTANT ICE PADS. The bottom panel is solid purple. The broken lines depicting the shape of the packaging indicate placement of the mark on the goods and are not part of the mark. There are also broken lines in certain gray text indicating the placement of the text relative to the mark but not part of the mark.