The mark consists of The mark consists of the single word telluswise in a non-serif font. The letters “T” and “W” are capitalized. On the left side of the word is an abstract image of lines that creates the shape of an oval. The lines of the top portion of the image create a half circle open downward with lines connected to, extending outward, and following the shape of the circle. The lines on the top portion of the image represent the rising sun. There are three lines that make up the bottom portion of the image. The top and middle lines are curved in a way that creates a fanciful u shape representative of soil, and the bottom line is curved in a half circle open upwards. The space in the middle of the image represents a human form with outstretched arms.