The mark consists of a head of a chicken with white feathers with a red comb and red wattles. The chicken’s right half is mechanical-like colored in gray with red accents and a yellow round eye. There are two tubes starting from the chicken’s right side that travel to the back of the chicken. Beneath the chicken head is the word “INSANE” in stylized white font and outlined in red. Beneath the word “INSANE” is the stylized word “CHICKEN” with a horizontal line under it, all in the color yellow. The words “INSANE CHICKEN” have a black shadow under the words.