The mark consists of stylized Korean characters organized into three distinct sections. On the left side of the design, two larger characters transliterating to "Hobak" are aligned horizontally. Above a central graphic element, there are four smaller characters that transliterate to "Haepung Balhyo." In the lower right section, six medium-sized characters transliterating to "Jijangsu Makgeoli" are arranged in two lines, each containing three characters. A graphic design featuring abstract, flowing lines, reminiscent of waves and wind, separates the smaller characters from the medium-sized ones.