Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Business administration of consumer loyalty programs; Administration of a customer loyalty program which provides for issuance of reward points for making rent and mortgage payments and using rental property services and services for obtaining mortgages; Promoting and marketing the goods and services of others by providing a website featuring information about discounts available to cardmembers with partners; Administration of a customer loyalty program which provides discounts and special offers on products and services to participants; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Administration of a customer loyalty program which provides rebates as part of a customer loyalty program

Providing cash and other rebates for credit card use as part of a customer loyalty program; Loyalty program payment processing services

Providing temporary use of on-line non-downloadable software for obtaining discounts and special offers on products and services; Providing temporary use of on-line non-downloadable software for accessing and using an incentive reward program; Providing temporary use of on-line non-downloadable software for making rent and mortgage payments and using rental property services and services for obtaining mortgages