The mark consists of the word "Cat-Viiar" having a capital "C" and a capital "V" in which the top ends of the "V" are curved and the left curve contats a top portion of the "t", with "Cat-Viiar" being followed by two solid oval dots, and with "Cat-Viiar" above a solid representation of a sideways lying cat with open eyes wherein the cat is behind a shallow bowl filled with 12 pieces of round cat food, and further including two curved filigree lines to the left of the lying cat and an outline of an "s"-curved cat tail to the right of the cat and a thin straight line to the right of the shallow bowl.