The mark consists of the stylized capital letter "L", stylized lower case letter "o", and stylized capital letter "V" with a cross outline depicted in the middle of the stylized letter "o". The cross is created by two thin lines leaving a gap between said lines. A thin single line creating an arc extends from the right side of the bottom of the cross and intersects the cross a third of the way up from the bottom of the cross. The arced line extends slightly beyond the left side of the cross but is still within the stylized letter "o". Emanating from the outside of the left side of the stylized letter "o" is one line curving slightly upward and passing behind the stylized letter "L". The line continues to extend beyond the left side of the stylized letter "L" and ends in a downward curve. Emanating from the outside of the right side of the stylized letter "o" is one line that branches into two lines before reaching the stylized letter "V". The first of said lines curls down and to the left side of the stylized letter "V" and intertwines with the bottom curve of the stylized letter "L". The second of said lines curves upward as it extends behind the stylized letter "V" and ends in an upward curve that connects with the inside of the right side of the stylized letter "V".