The mark consists of the custom-designed stylized word “FLAVEUR” in which all letters feature tapering effects. The letters “F” and “L” have horizontal tapering along their strokes, the letter “A” has vertical and horizontal tapering on the left portion of the letter, the letter “V” has vertical tapering and is formed by two angled strokes creating a distinct break in the word, the letter “E” has horizontal tapering, the letter “U” has a distinct break in its lower portion and the right vertical stroke is tapered thinner than the left, and the letter “R” has horizontal tapering.