The mark consists of stylized Japanese kanji characters in white and red on a black background. The large white characters centered in the mark are "牛蔵" (read as "Gyūzō"), meaning "Beef Storehouse". These characters are placed within a rough, brushstroke-style square outline in dark gray. At the bottom left of the square is a red vertical seal design containing the smaller white Japanese kanji characters "焼肉" (read as "Yakiniku"), meaning "grilled meat" or "barbecue." The entire design is set against a black background which is a feature of the mark.