The mark consists of a two dimensional image of a can with a black background and the stylized word “HONEYCRISP” in Arylide yellow below the stylized word “LOON” in red positioned below and to the right of a loon silhouette visible within the negative space of a partial apple design with the neck of the loon having a barrel or keg in Arylide yellow positioned on the front of the loon’s neck. The design of a partial apple appears in Arylide yellow with gold apple leaves at the top of the apple. The loon design has gray specks on the back of the loon fading upwards into larger white specks.