The mark consists of an oval border consisting of an inner black oval border and an outer black oval border, the oval border encompassing a white background with a literal element of BECKMANN’S in red typeface outlined in black, the literal element having a stylized apostrophe of a sheathed wheat seed in gold with black outline placed between the second N letter and the S letter, and a single sheath of wheat in gold with black outlining having a stalk that extends through the letter B of the first literal element and includes sheathed seeds extending over the letter MANN'S, and the sheathed seeds piercing the oval border above above and to the right of the first literal element,.