The mark consists of The mark consists of a stylized cloud design made of vertical, white terry cloth-like ridges enclosed in a soft, rounded, ribbed towel-like white cloud outline. Beneath the cloud is the wording “CLOUDURA” in uppercase dark navy blue letters, and below that, the word “-TOWELS-” in smaller navy blue uppercase letters with hyphens on either side. The background is a smooth light gray with dark blue and lavender wave designs curving along the bottom portion of the mark. The color white appears in the cloud design, dark navy blue appears in the text and waves, lavender appears in the lower wave, and light gray appears in the background.