The mark consists of a stylized leafless tree, with threatening shaped limbs and menacing eyes and smile on its trunk, surrounded by silhouettes of grave stones and between a pair of black jack-o-lanterns on a black ground and in front of an orange moon transitioning to a yellow center portion directly behind the tree with three black bats flying at the "8", "12", and "4" o'clock positions of the moon, all above the word "HAUNTED" in small white capital letters between a pair of tiny white skeletons above the word "HALLOWEEN" in larger yellow-transitioning-to-orange capital letters outlined in light brown above the word "STORE" in small white capital letters between a pair of two elongated white triangles, where all of the these words are on a black background outlined in yellowish orange as an extension of the black ground supporting the tree.