The mark consists of the stylized word “ServiCarga” displayed on two levels. The top line features “Servi” in a refined serif font, while the bottom line presents “Carga” in a bold, heavy sans-serif font, emphasizing strength and reliability. The bolded “Carga” visually highlights the company’s core activity: cargo and freight services.To the left of the wording, there is a friendly animated character with a white body and an orange cap, smiling and holding a brown cardboard box. The box displays a miniature version of the same logo, reinforcing brand identity and consistency. A curved orange swoosh runs across the bottom of the logo from left to right, symbolizing motion, speed, and agility.