BEHIND THE FEED - Trademark Details
Status: 638 - New Application - Assigned To Examiner
Image for trademark with serial number 99260231
Serial Number
99260231
Word Mark
BEHIND THE FEED
Status
638 - New Application - Assigned To Examiner
Status Date
2025-11-18
Filing Date
2025-06-30
Mark Drawing
4 - Standard character mark
Law Office Assigned Location Code
M20
Employee Name
ADORNO SANTOS,LUZ M.
Statements
Goods and Services
Downloadable mobile applications for providing information in the field of mental health and wellness.; Downloadable mobile applications for accessing a marketplace featuring wellness-related services and content.; Downloadable mobile applications for participating in virtual support groups.
Goods and Services
Providing a website featuring an online marketplace for exchanging goods and services with other users; Provision of an on-line marketplace for buyers and sellers of streaming and non-downloadable video, audio, text, and interactive content in the field of mental wellness and personal development; downloadable materials including workbooks and guides; live events, workshops, and facilitated groups; creator-run subscriptions providing ongoing access to insights, tools, services, and experiences; related content and services offered by individuals from diverse professional and creative backgrounds.
Goods and Services
Streaming of audio and video tethered downloads; Over-the-top (OTT) streaming of audiovisual and multimedia content in the fields of mental wellness, emotional health, and personal development, featuring live and recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences, disciplines and material; Streaming of audiovisual and multimedia content in the fields of mental wellness, emotional health, and personal development, featuring live and recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences, disciplines and material on the Internet
Goods and Services
Providing a website featuring blogs and non-downloadable publications in the nature of articles, essays and personal narratives in the field(s) of mental wellness, emotional health, and personal development.; On-line video journals, namely, vlogs featuring nondownloadable videos in the field of mental wellness, emotional health, and personal development, created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines.; Providing online, non-downloadable, short-form videos in the field of mental wellness, emotional health, and personal development, featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines via social media websites; Providing online, non-downloadable, short-form videos in the field of mental wellness, emotional health, and personal development, featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines via social media mobile applications; Providing online non-downloadable videos in the field of mental wellness, emotional health, and personal development, featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring wellness through a variety of lived experiences and disciplines.; Providing online non-downloadable visual and audio recordings featuring live and asynchronously delivered recorded content created by individuals from diverse professional, cultural, and creative backgrounds, including but not limited to health, entertainment, education, nutrition, entrepreneurship, and sports, exploring mental wellness, emotional health, and personal development, through a variety of lived experiences and disciplines.
Goods and Services
Providing a web site allowing users to upload on-line videos for sharing with others for motivational and inspirational purposes; Computer services, namely, creating an on-line community for registered users to share personal wellness content, participate in peer discussions, form virtual support groups, facilitate live virtual events, and engage in social networking related to mental wellness, emotional health, and personal development.; Providing on-line non-downloadable software for recommending customized content in the field of mental wellness, emotional health, and personal development, based on user behavior and preferences.; Providing on-line non-downloadable software for users and content creators to access analytics and engagement metrics for non-downloadable video, audio, and text content related to mental wellness and personal development.; Providing on-line non-downloadable software for enabling users to create, manage, and operate digital storefronts, schedule services, and facilitate transactions related to mental wellness, emotional health, and personal development.; Providing on-line non-downloadable software for users and content creators to create, access, and share multimedia content, participate in virtual communities, and access a marketplace related to mental wellness and personal development, through a web-based platform optimized for mobile use.; Providing an online non-downloadable Internet-based system application featuring technology enabling users to upload, display, post, create, and share text, video, audio, images, and multimedia content related to mental wellness, emotional health, and personal development, including live and asynchronous sharing, and reflecting diverse lived experiences across such fields as health, education, entertainment, and sports.
Goods and Services
Providing a web site featuring information in the field of mental health and wellness; Providing mental health and wellness information via social media mobile applications; Providing mental health and wellness information via social media websites; Consulting services in the field of mental health and wellness; Providing health information via social media websites; Providing health information via social media mobile applications
Classification Information
International Class
009 - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
US Class Codes
021, 023, 026, 036, 038
Class Status Code
6 - Active
Class Status Date
2025-06-30
Primary Code
009
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2025-06-30
Primary Code
035
International Class
038 - Telecommunications. - Telecommunications.
US Class Codes
100, 101, 104
Class Status Code
6 - Active
Class Status Date
2025-06-30
Primary Code
038
International Class
041 - Education; providing of training; entertainment; sporting and cultural activities. - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes
100, 101, 107
Class Status Code
6 - Active
Class Status Date
2025-06-30
Primary Code
041
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2025-06-30
Primary Code
042
International Class
044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2025-06-30
Primary Code
044
Current Trademark Owners
Party Name
Party Type
10 - Original Applicant
Address
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Correspondences
Name
Scott Farber
Address
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Trademark Events
Event DateEvent Description
2025-06-30NEW APPLICATION ENTERED
2025-06-30NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
2025-06-30APPLICATION FILING RECEIPT MAILED
2025-11-18ASSIGNED TO EXAMINER