The mark consists of The logo for DOTS elegantly merges cultural meaning and visual symbolism to reflect the essence of the brand. At its core is the stylized Chinese character 點, which means "dot" or "point"—a direct reference to the shape of black sesame seeds, the central theme of the shop. Beneath the character, the word DOTS is written in clean, modern typography, reinforcing the brand name in English and tying together East and West.Surrounding the main elements is a single continuous, abstract line that forms a soft, organic enclosure. This shape is inspired by the natural, uneven contours of a black sesame seed or a splash of sesame paste. The line begins and ends subtly, suggesting fluidity and a handmade, artisanal quality—mirroring the care that goes into each drink. The small solid black circle in the upper right mimics an actual sesame seed, serving as a literal “dot” and completing the visual metaphor.