The mark consists of a cloud, lightning bolt, and the elements "BOW-ECHO DATA STRATEGIES LLC". The cloud is centered in the upper half of the frame. The lightning bolt is centered over the cloud. The elements "BOW-ECHO" are centered on the line below the cloud. The elements "DATA STRATEGIES LLC" are centered on the line below the elements "BOW-ECHO". All text appears in gray font. The cloud and lightning bolt appear in shades of blue. The "B" in "BOW-ECHO" contains white space in the middle, depicting a small circle and two small curves. The color white is used as a background only and is not part of the claimed mark.