Applicant, Ultimate Confetti LLC, owns U.S. Reg. No. 5919099 for the stylized logo mark "ULTIMATE CONFETTI .COM," used for confetti products nationwide. Applicant now seeks to register "ULTIMATE CONFETTI" as a standard character mark. The core "ULTIMATE CONFETTI" element is the dominant source identifier in the existing logo. Both marks will be used in conjunction for the same goods and geographic scope. As the owner and consistent user, Ultimate Confetti LLC asserts concurrent use will not cause consumer confusion, but rather represents a natural brand evolution to protect the inherent word mark, reinforcing the single source of these goods.