The mark consists of A depiction of an American Bully dog, centered with a golden dog. The dog is predominantly black with white markings on its chest, muzzle and paws, and has brown eyes. Above the golden circle, a large crown is positioned with the words "Crown Jewel" written in a slightly arched, dark font within the crown's band. Below the golden circle and the dog , the word "Bullies" is prominently displayed in large, golden, sans-serif capital letters. The entire design is set against a solid black background.