The mark consists of the stylized word "BOOP", where the two "O" letters form the eyes of a dog, below and between the "O" letters is a nose, extending from the nose are two curved lines forming the sides of the dog's muzzle, below the nose and muzzle is a tongue with a vertical line down the center, forming the image of a dog sticking out its tongue. Beneath the word "BOOP" is the phrase "THE SNOOT RESCUE".