The mark consists of Central Figure:A stylized, bearded male face representing Ullr, the Norse god of snow, skiing and hunting, shown with an intense, stern expression. The figure wears a Viking-style horned helmet, within which is embedded a forest and mountain silhouette, combining natural landscape with mythological elements. Two stylized snowflakes are placed on the left and right side of the central viking figure, reinforcing the mythology for ULLR the Norse god of snow, skiing and hunting.Crossed Elements: Behind the figure’s head are two crossed backcountry ski poles with visible edges and tips, adding to the winter sports/outdoor adventure theme. Snowflakes:Two stylized snowflakes are placed within the outer ring — one on each side (left and right) and one at the bottom — reinforcing the winter theme. Color Scheme:The design is monochrome (black and white), suitable for use in print, embroidery, or branding on outdoor gear.Encircling Border:A thick circular ring encloses the entire logo, separating the central image from the text and creating a bold, cohesive frame.