The mark consists of The mark consists of a circular design featuring a stylized goat with prominent curved horns, walking on a globe with one front foot lifted. The goat is depicted with a backpack on its back. The background is an image of the moon. The globe beneath the goat shows a faint outline of continents and a grid. Surrounding the circle, the text "MEET THEM WHERE THEY ARE" is positioned along the top edge in uppercase letters using a bold, geometric sans-serif typeface, and the text "THE LIFE-CAST" is positioned along the bottom edge in uppercase letters using a slightly darker geometric sans-serif font. The circular border frames the entire design.“EVERY JOURNEY, EVERY VOICE, EVERY STORY MATTERS" is written below the logo as a slogan in geometric-sans-serif text in upper-case letters.