The mark consists of a circular design with a thick border. Inside the border, the words “SKINNY LOUIE” appear curved along the top, and “SMASH’D BURGERS” appears curved along the bottom, both in stylized, bold uppercase letters. A five-pointed star appears on each side of the circle, separating the top and bottom wording. In the center of the circle is a stylized cartoon depiction of a smiling and winking male character with combed hair, wearing a backward cap, a collared shirt, and a bow tie. The entire design appears in dark red on a beige background.