The mark consists of The mark consists of a yellow popcorn character outlined in black with black and white eyes and mouth, white sleeves and pants outlined in black, green gloves outlined in black, green and yellow shoes outlined in black and white, an olive green military hat with the wording "CAROLINA" in white and "KERNELS" in yellow and with a white popcorn kernel under the letter "K". To the right of the character is the stylized stacked wording "CAROLINA KERNELS" with "CAROLINA" appearing in white with black outlining, the word "KERNELS" appearing in gold with black outlining, a white and gold kernel with black outlining appearing below the letter "K", and with the stylized wording "PREMIUM GOURMET POPCORN" appearing in black below "KERNELS".