The mark consists of The stylized wording "CHICO AND FRIENDS" in balloon-style capital letters. The first letter "C" is blue, the letter "H" is orange, the letter "I" is yellow, the second letter "C" is green, and the letter "O" is pink with a blue swirl inside. The phrase "AND FRIENDS" appears below in burgundy with a pink balloon-style outline. A white Maltese dog with a turquoise blue necktie appears to the right of the wording "AND FRIENDS," standing above a pink swoosh-shaped platform. The background is sky blue with white clouds below the logo. The colors blue, orange, yellow, bright green, pink, light blue, burgundy, turquoise blue, white, and sky blue are claimed as a feature of the mark.