The mark consists of a design of three stylized dog faces positioned beneath a stylized image of a three-peak rooftop with windows, with the wording “SMILING WHISKERS” in uppercase lettering centered below the dogs. The center dog resembles a husky with a smiling expression, the dog on the left resembles a chihuahua, and the dog on the right resembles a Labrador retriever. Each dog includes facial whiskers. The mark is presented in black and white.