The mark consists of The mark consists of a stylized blue dog collar shaped in an oval loop with a blue buckle on the right side. Centered at the bottom of the collar is a dark blue dog paw print outlined in white. The stylized wording “Blue Collar” appears above the collar in black lettering, and the word “Paws” appears below the paw print in matching black letters. The overall design conveys a strong, playful, and trustworthy brand identity associated with pet-themed products.