The mark consists of The mark consists of a capitalized letter “S”, in blue, to the left of the black text “slice it”. Incorporated into the bottom curve of the capitalized “S” is a stylized illustration of a pizza cutter, with the handle and round blade flowing into the letter along the lower right portion of the letter. To the right of the “S” is the word “slice” in bold black lowercase letters. The dot above the “I” is replaced with a small blue graphic that mimics a pizza. The word “it” appears to the right of the word “slice”, in lowercase beige letters inside a black rounded rectangle. No claim is made as to the background color.