The mark consists of The mark consists of the stylized wording "TK Poodles" in a distressed brown font above the tagline "Dedicated to bettering the breed" in black. Centered above the wording is a paw print design with alternating black and brown toes. The central pad of the paw contains a photograph of a red miniature poodle seated in front of a stylized sunset background featuring orange, purple and dark blue colors.