Platform as a service (PAAS) featuring computer software platforms for monitoring, analyzing, and engaging with social media and online audiences in real time by categorizing key conversations, tracking user behavior, coordinated behavior, and trends, and analyzing audience sentiment, generating insights through customizable reports and data visualization, and connecting these insights to emerging news trends, relevant events, and thought leaders to provide actionable intelligence; Cloud computing featuring software for use Monitoring, analyzing, and engaging with social media and online audiences in real time by categorizing key conversations, tracking user behavior, coordinated behavior, and trends, and analyzing audience sentiment, and generating insights through customizable reports and data visualization, and connecting these insights to emerging news trends, relevant events, and thought leaders to provide actionable intelligence