The mark consists of the word COLLECTIVE in turquoise, positioned above and slightly to the right of the word INNOVAITION, in turquoise except for the letters AI of the word INNOVAITION being in lowercase letter form in the color dark blue, both words positioned to the right, of a large letter C in turquoise, with a dark blue center, containing three light gray semicircles positioned to the left center, the innermost light gray semicircle having one-half of a turquoise dot operator, the middle light gray semicircle being broken towards the top with a turquoise dot operator, and adjacent to the outermost light gray semicircle is a lowercase letter A in white, followed by a lowercase letter I in white, with a turquoise tittle dot.